Our passion is rooted in making golf more inclusive by broadening access to competitive golf for individuals of all backgrounds, including those who have demonstrated leadership on and off the golf course and have overcome personal adversity and family hardship.
For much of its history, golf was known as a sport for the wealthy, and as such, the system and institution of golf benefitted certain individuals over others. Underrated Golf believes the game of golf is for everyone, but we know that there is significant work to be done to make it an inclusive, fair and inspiring sport for all. We are building that foundation from the bottom up, offering young, overlooked golfers special programming experiences including an ongoing speaker series and networking events with brands and corporations, allowing them to understand what it means to make connections and build a successful career. Our platform also serves as a powerful recruitment tool for corporate entities to hire future leaders who will further our mission locally, nationally and globally, while also helping these establishments gain access to top talent for their companies. It’s no surprise that studies show a positive correlation between participation in competitive sports and career outcomes, as sports tend to foster discipline, leadership and resilience — traits that are also integral to success in business.
All of this is part of the bigger picture and our collective goal to utilize golf as a means to provide all young golfers access to a world of opportunities. The game is helping us ensure that these dreams are within reach, regardless of socioeconomic status, personal adversity or characteristics protected by law such as, ethnic background or gender.
KEY PILLARS
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Underrated golf believes that all people, regardless of their socioeconomic background, race, ethnicity or gender, should have the access and resources they need to play golf. Our work is dedicated to creating initiatives for youth who have demonstrated leadership on and off the course and have overcome personal adversity or family hardship, to pursue the sport, and realize their potential. We pay special attention to those individuals at the high school level, where a student-athlete’s ability first catches the attention of college and professional institutions. Why? Because, it is at this time in a young golfer’s life that the sport begins to shape the kinds of opportunities they are offered, and in turn, positively impact their future on and off the course.
Our promises through Underrated Golf are clearly defined. We promise this special program will focus on making the game of golf more inclusive by broadening the playing field for those who have demonstrated leadership on and off the golf course and overcome personal adversity or family hardship. We promise our efforts will equally support all genders of student-athletes, with invitations to compete in our tour and championships, ensuring everyone has an equal opportunity to play. We promise to shine a light on the untapped talents that the game of golf has yet to see on the fairway. We promise to hold ourselves accountable.
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Many golfers today come from privileged backgrounds. Underrated Golf is working to change this reality with a goal of creating a more inclusive game by broadening participation amongst those who have demonstrated leadership on and off the golf course and have overcome personal adversity or family hardship to better reflect our society.
The biggest hurdle we are up against is the lack of access many youth have to golf courses, and equipment due to the high cost of green fees, as well as the private and members-only nature of many golf facilities. This is the most finite barrier to the sport for many student-athletes, as early on in their development, they are not given the chance to pick up a golf club and play. But, it does not stop there. The lack of access compounds over an individual’s lifetime, resulting in less opportunity. Golf is a major catalyst for making friends, and from there, building networks, developing influential relationships and nurturing business ideas and endeavors.
If the keys to the course are never shared then the inspiring and impactful opportunities that come with the game are never within reach for so many. Through Underrated Golf, we are committed to turning that key and opening doors for all youth to experience the joy of golf, and ultimately, the social and professional benefits of the sport without financial limits holding them back.
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The access Underrated Golf provides young golfers is what leads to opportunity. This is what drives our programming and serves as our north star. We are opening doors for today’s youth to hone their golf skills in a safe and welcoming environment that allows them to prosper beyond the course. These opportunities come to life in the form of college scholarships, workforce development, seminars and team-building exercises, as well as career path counseling specific to the industry’s job market and beyond—as golf is such a powerful connector across every realm of the world.
We understand that what makes golf unique is how it multiplies into other endeavors and expands one’s potential off the course. Underrated Golf is uncovering and aligning opportunities for all youth with a gift for the sport, regardless of socioeconomic class, personal adversity or familial hardship, to practice, converse and gain wisdom from prominent industry figures. We are here to make that inclusive reality possible.
Underrated Golf is a purpose-driven business endeavor with an overarching commitment to provide access and equal opportunity to student-athletes from every community by encouraging participation in the sport to ensure that it truly reflects our society.
We launched with a mission to increase the participation numbers amongst competitive golfers who demonstrate leadership on and off the course and have overcome personal adversity or family hardship and have them play hand in hand with their peers who currently represent the vast majority of today’s golfers. Our vision of golf is more inclusive and better reflects the various experiences, perspectives, interests and socioeconomic backgrounds and, most of all, provides access to the countless opportunities that the game of golf brings both on and off the course.
We are dedicated to enacting real change by creating lanes for youth who demonstrate leadership capabilities and determination and perseverance in the face of adversity to gain access to all of the opportunities golf offers. We are committed to providing equal access to all genders, while being a force multiplier for them to realize their potential, positively impact the sport and be true benefactors to all participants in the game—from skills on the course to competing in major tournaments and pursuing leadership roles across industries.
Through our regional events, we are working to identify and recognize talented young golfers whose combined passion and potential deserves attention. The best 26 boys and girls on the Underrated Golf Tour will earn 26 spots to compete for the Curry Cup as part of our season-ending Underrated Tour Championship.
Beyond our work to elevate junior golfers, we are grateful for our brand partners and sponsors who understand the impact we are making on a societal front, and in turn, looking to us to add value to their corporate initiatives focused on access and equal opportunity. Together, with them, our golf programming will be the strongest vehicle to success in the game and life for these young people.
We like to think of Underrated Golf as an inspiring movement. We are the vehicle to all the unique opportunities the sport makes possible over a lifetime.
If these words speak to you, we invite you to sign up and register your name for consideration as part of Underrated Golf’s team.